Start selling on the Hungarian market

There are as many as four online stores for every 1,000 residents, making the country the European leader in terms of the number of e-stores per capita.

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🛒 Why sell in Hungary?

Rapidly growing e-commerce market

Despite the difficulties of high inflation, Hungary's e-commerce market continues to grow at an impressive rate. The market has grown from $2.1 billion in 2022 to a projected $2.8 billion in 2023. Such strong growth is a signal that there is still ample room for new players to fuel this dynamic segment of the economy.

Popularity of online shopping and willingness to buy abroad

More than 70% of Hungarians have made at least one online purchase, indicating their openness to this sales channel. In addition, nearly six in ten Hungarians use foreign online stores, indicating their willingness to look for products outside the country. This is a huge opportunity for companies from other countries looking to enter the Hungarian market.

The importance of prices and comparison sites for consumers

For Hungarian consumers, price is a key buying factor, and the popularity of comparison shopping sites indicates that consumers are eager to find bargains. Companies offering competitive prices can capture a significant share of the market. In addition, the existence of strong comparison sites, such as Arukereso.hu or Argep.hu, allows new sellers to reach a wide audience more easily.

Expanded logistics infrastructure

Due to the high concentration of population in and around Budapest, where almost half of online sales take place, there is a well-developed logistics infrastructure. In addition, most Hungarians prefer home delivery and cash-on-delivery options, which can be easily handled by new companies. Moreover, the growing network of parcel vending machines creates an additional convenient delivery option.