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Start selling on the Italian market
E-commerce in Italy is growing at an express pace, a trend that has continued for several years.
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🛒 Why sell in Italy?
A powerful economy and a large market
As one of Europe's largest countries, Italy has a thriving economy and a large population of more than 59 million. As part of the European Union and the G7, Italy is an attractive market for companies looking to expand their operations on a larger scale.
Developed luxury goods sector
Italy is known around the world as a center of luxury fashion. Brands such as Armani, Versace, Prada and Gucci have their roots in the country. This creates unique opportunities for luxury product and service companies to benefit from Italy's recognized reputation in this field.
High popularity of e-commerce
Italy's e-commerce market is growing rapidly, with an increasing trend for several years. In 2018, turnover amounted to $32.4 billion, up 15% year-on-year. Italian consumers are increasingly shopping online, taking advantage of convenience and attractive prices, making this market extremely forward-looking.
Advanced Internet infrastructure
The high penetration of the Internet - as much as 89% of the population using the global network - and the widespread adoption of smartphones and other mobile devices, make Italy a place with great potential for innovative e-commerce solutions. Companies can effectively reach customers through mobile applications, which are gaining in popularity.
🛒 Sales platforms in Italy?
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