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Start selling on the Slovenian market
Slovenia is one of the smallest countries in the European Union, yet it is one of the most developed countries in Central and Eastern Europe.
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🛒 Why sell in Slovenia?
Rapidly growing e-commerce market
The Slovenian e-commerce market is showing dynamic growth, presenting an attractive business opportunity. In 2022, the value of turnover from online sales increased by as much as 42% compared to the previous year. This growth rate suggests that there is a growing demand for a variety of products and services available online. Entering this market can therefore be a step toward capitalizing on and further driving this trend.
Diverse buying preferences
Slovenia has diverse shopping preferences, which means that different market segments can find their audience here. The largest categories are fashion and electronics (31% of revenues each), but purchases from the food, cosmetics, furniture or hobby categories are equally popular. The diversity of shopping categories gives retailers the opportunity to adapt their offerings to the specifics of the market and respond flexibly to changing trends.
Wide access to the Internet
Due to a well-developed telecommunications infrastructure, as many as 93% of Slovenian households have access to the Internet, and 86% of the population uses it daily. This means huge potential for reaching customers online, which is crucial for e-selling strategies. The large number of Internet users encourages the development of new online platforms and services that can be an integral part of a successful sales campaign.
Modern payment methods
Slovenians have access to modern and diverse payment methods, making it easier to conduct e-commerce business. In addition to payment cards and e-wallets, the local fast payment system FLIK is popular, as is the Buy Now Pay Later (BNPL) service offered by Klarna and local fintech Leanpay. Gaining customers' trust by offering flexible and secure payment options can be a key component of a sales strategy in this market.
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