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Start selling on the Dutch market
The Dutch are among the wealthier Europeans - GDP per capita (in purchasing power standards) in the country is 45,300 (129% of the EU average)
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🛒 Why sell in the Netherlands?
High purchasing power and economic stability
The Netherlands is one of the richest countries in the world, with a developed economy and high incomes for its residents. A stable political and legal system makes the market safe for investment, and consumers are willing to spend more on high-quality products. This allows sellers to benefit from selling goods at higher margins, especially in premium sectors.
The popularity of online shopping
As many as 90% of the Dutch shop online, making this sales channel extremely popular. Platforms such as Bol.com, Amazon.nl and Coolblue offer sellers the opportunity to reach a wide range of potential customers. The example of Bol.com, the largest Dutch marketplace, shows the potential for sales in this market - with some 10 million unique users per month.
Developed logistics infrastructure
The Netherlands is a global logistics center with well-developed sea, air and road transportation. These are ideal conditions for the efficient processing of e-commerce orders. This allows companies to offer fast and on-time delivery, which is key to satisfying Dutch consumers. PostNL's local postal service handles most deliveries, ensuring reliable and efficient logistics processes.
Informed consumers
The Dutch are discerning customers who value high quality, functionality and added value of products. They are more likely to choose brands that align with their values, such as sustainability and social responsibility. Companies offering green and innovative products can count on special attention from consumers. Building trust through honesty, transparency and excellent customer service is key to a successful relationship with Dutch consumers.
🛒 Sales platforms in the Netherlands?
Absolute ecommerce world leader. Amazon has more than 300 million active customer accounts and more than 1.9 million retail partners worldwide.
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There is no other such strong marketplace in the fashion category. Zalando began its history in Germany, but quickly conquered all of Europe.
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Bol.com is one of the largest and most recognized e-commerce platforms in the Netherlands and Belgium, operating since 1999.
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