Start selling on the French market

France is among the European and global leaders when it comes to the value of the e-commerce market. France, 68 million strong, was the second largest market for 2021 in Europe

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🛒 Why sell in France?

Market maturity and significant sales potential

The French e-commerce market is one of the most mature in Europe, with more than four decades of online shopping. This applies to both technology and consumer behavior. With a well-established tradition of online shopping and a huge number of potential customers - as many as 65 million - France has become the second largest e-commerce market in Europe in terms of sales as early as 2021. So entering this market is an opportunity to reach a huge customer base and take advantage of its high growth potential.

Delivery preferences and purchasing flexibility

The French value the convenience of online shopping, and this is evident in their preference for delivery. As many as 80% of French shoppers choose home delivery, and the ability to choose the delivery method is a key decision-making element for them. Moreover, the popularity of installment payment options and other flexible payment methods puts French consumers at the forefront of adopting modern payment solutions.

Strong position of fashion segment

Fashion is the leader in the French e-commerce market, accounting for 29% of total revenue. For fashion entrepreneurs, France is a great place to expand their business. The success of platforms such as Veepee, which is a leader in this sector, confirms that French consumers are open to shopping for clothing, both new and second-hand. So, if you're in the fashion business, the French market is a long shot.

Growth in the market for second-hand products

Trading in used or refurbished products is a rapidly growing segment of the French e-commerce market. More than 80% of e-commerce users buy or sell such products, indicating a growing interest in more sustainable shopping options. Companies that can adapt and offer environmentally friendly solutions can count on a significant competitive advantage in the French market.