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Start selling on the Danish market
The Danish consumer spends €2916 a year on e-shopping. This is a European record. Danish consumer e-commerce turnover is estimated at more than 25 billion euros.
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🛒 Why sell in Denmark?
A leader in European digitization
Denmark ranks first in the 2021 Digital Economy and Society Index (DESI), making it the digital leader in the European Union. As many as 99% of Danes use the Internet, and 91% of them regularly make online purchases. Such deep digital penetration not only creates a favorable environment for e-commerce activities, but also provides access to high-quality technological infrastructure, which is crucial for e-commerce success.
High purchasing power of customers
Danes lead the way in terms of annual spending on online shopping, averaging as much as €2916 per person. This impressive figure shows the high purchasing power of the population and their willingness to invest in a variety of product categories, such as fashion, electronics and cosmetics. The Danish market therefore offers ample opportunities to generate solid revenues for new e-commerce players.
Developed m-Commerce market
M-commerce, or mobile commerce, accounts for 45% of consumer purchases in Denmark. It is a rapidly growing market segment that requires flexibility and innovation on the part of retailers. With heavy investment in mobile technology and consumer support, m-commerce is becoming one of the pillars of e-commerce, offering companies access to advanced mobile sales channels.
Openness to cross-border shopping
Danish consumers are open to shopping in foreign stores, with as many as 75% of them making such transactions. Reasons include the lack of availability of certain goods in local stores and more attractive prices. As a result, both new and experienced players in the market can successfully enter the Danish market, offering a wide range of products at competitive prices.
🛒 Sales platforms in Denmark?
Joining this platform will allow the company to start selling in as many as four markets - Sweden, Denmark, Finland and Norway.
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