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Start selling on the Belgian market
Annual revenues of the e-commerce market in Belgium are estimated at more than 12 billion euros.
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🛒 Why sell in Belgium?
Growth and potential of the e-commerce market
Belgium is among the 24th largest e-commerce markets in the world, with revenues of $7 billion in 2020. Impressive growth of 27% that year shows that this market has huge potential and continues to grow. For businesses, this means a growing number of consumers ready to shop online, which creates excellent sales opportunities.
Informed consumers
Belgian consumers highly value the convenience of online shopping, including the ability to shop around the clock and save time. Price transparency is also key - customers expect lower prices than in stationary stores, with no hidden costs. Aligning the offer to these expectations can significantly increase the attractiveness of the products and services offered in the Belgian market.
High online shopping activity
As much as 93% of the Belgian population has access to the Internet, and 80% of them regularly shop online. This, combined with an average purchase value of €81, indicates that Belgians are active and engaged e-commerce consumers. This level of interest in online shopping makes Belgium an attractive market for retailers looking to increase their revenues.
Modern payment and delivery
Belgian e-commerce is recording increased use of bank transfers and digital wallets, showing that consumers are eager to use modern payment methods. In addition, fast and efficient delivery, even preferred for the next day, is an important factor in purchasing decisions. Investing in these areas will help attract Belgian customers and build brand loyalty.
🛒 Sales platforms in Belgium?
Bol.com is one of the largest and most recognized e-commerce platforms in the Netherlands and Belgium, operating since 1999.
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Absolute ecommerce world leader. Amazon has more than 300 million active customer accounts and more than 1.9 million retail partners worldwide.
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More platforms coming soon
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