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Business in the German e-commerce market is an excellent opportunity for growth and international expansion
The German e-commerce market is one of the largest in Europe. With a population of more than 83 million people and with 83% of them making online purchases at least once a year, huge opportunities are opening up for retailers. This statistic means that some 69 million German consumers are active online, creating a huge market for a variety of shopping needs.
The geographical proximity of Germany and Poland makes logistics and transportation much simpler and cheaper compared to other countries such as France. Transporting goods is less complicated and allows competitive delivery prices. As a result, logistics issues are not a barrier to entry into the German market, but on the contrary can become one of its advantages.
The German e-commerce market is not only large, but also growing rapidly. The projected average annual growth rate (CAGR) of 11.8% between 2022 and 2032 shows that this is a market with great expansion potential. Such growth means an ever-increasing demand for a variety of products, which creates a favorable climate for new players.
The German e-commerce market is characterized by specific preferences, which can be an additional advantage for flexible sellers. The ability to use a dominant payment method such as PayPal, or the growing trend of mobile shopping, gives an advantage to those who quickly adapt to these preferences. In addition, the effective use of social media to promote products makes it possible to reach a wide audience and improve sales performance.
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