20 markets from one place – summary of 2022

Cross-border e-commerce is growing 2x faster than local e-com. Only on the European market in 2022, the cross-border value reached approximately EUR 220 billion. Still, only 10% of companies sell online abroad, but at the same time the rest declare their willingness to launch cross-border sales within the next two years.

PLN 60 m and 173k transactions

In 2022, we generated PLN 60 m in revenue and PLN 0.5 m in net profit, serving 172k transactions. This is nearly 40% more y/y, despite the exclusion of sales on the Russian market, the suspension of business in Ukraine and the decline in global e-com dynamics in 2022, which is related to the exhaustion of the pandemic bonus from previous years.

Collaboration with Zalando

At the end of 2022, we signed a partnership agreement with Zalando. Our goal is to launch and scale sales of Polish fashion and beauty manufacturers on Zalando platform throughout Europe.

Promotion with BaseLinker

Its goal is comprehensive support for companies in foreign expansion. The offer allows to quickly launch and develop sales in the cross-border model on foreign marketplace platforms, in particular on the Mall platform on the Czech, Slovak, Hungarian and Slovenian markets.


We have launched a new subscription sales service on over 45 marketplace platforms in 20 European markets. The solution enables producers and distributors to quickly start selling abroad on their own account. As part of the subscription, Shumee performs technological integrations, registration of accounts on platforms, translations and product display, multilingual customer service, order management and delivery logistics based on its own network of cross-dock warehouses at the borders.

120 m in 2023

In 2023, we will continue to focus on the dynamic growth of the business scale by developing sales on new markets and platforms (e.g., Trendyol, Hepsiburada, AliExpress, Joom, Pigu, AboutYou, Worten, FNAC, B&Q, Heureka, Otto, Bol, Auchan or Leroy Merlin) and finding new partners interested in cross-border sales.

It is the cross-border e-com after the pandemic, the outbreak of war in Ukraine and the economic slowdown that is now becoming a necessary element of the strategy for many companies. A quick launch of cross-border sales can save many enterprises from stagnation or even bankruptcy in the event of a slowdown in economic growth in many European markets. At the same time, business and cultural barriers, market diversification and lack of cross-border education mean that many companies do not have the competence and resources to start cross-border sales on their own.

Shumee participated at the Erasmus+ KA project with the title “Be Competent in Entrepreneurship: Knowledge Alliances for Developing Entrepreneurship Competencies for the Benefit of Higher Education and Business” during the period 2020-2022.